Boux Avenue

Our brief came direct from the now well-established British lingerie brand, Boux Avenue. Owned by retail (magnate) Theo Paphitis, the brand, and first stores, were launched in April 2011 in multiple locations across the UK. We were introduced to the retailer in November 2010 when we were approached by the interior designer working on the project.

We were tasked with designing and manufacturing a competitively priced system that would complement the high spec store design and lingerie.

These products included, FMR002 slotted tracks, forward arms and a range of side and front hanging rails. The equipment provided has been constantly developed to meet changing needs.

We have worked closely with Boux to ensure we have met the needs of their growing store portfolio.

As of February 2015 Boux Avenue have 25 stores in the UK as well as in countries including Dubai, Iceland, Gibraltar, Malta and Libya.