Case Study

 

Step2wo London- Selfridges, London

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Step2wo are a renowned high end children’s shoe brand, launched in 2007 by two British designers, who come from four generations of shoe-makers. We were first introduced to the designers working on Step2wo at the Retail Design Expo in London 2015. They were looking to implement a new in-store concept to roll out across multiple large, prestigious, department stores. After discussing our wide array of products, they felt that our circular four-way post would best fit their edgy yet elegant brand in offering them a free-standing system.

 

During the weeks after the show, we worked closely on designing a top/bottom spigot for fixing the post to the ceiling and the floor, as well as an alternative system to use when fixtures to floors and ceilings were not possible.

 

The system has now been successfully installed into areas within Selfridges (Oxford Street) and Fenwicks (Brent Cross).